Brand mentions are when an external site mentions our brand but does not link to the official website. This article takes the "Apple" brand as an example, as shown in the following figure: The page mentions Apple and iPhone, but does not add a link to Apple's official website. At this time, the success rate of contacting the other party to add an external link to the website will be greatly increased. improve.
Looking for brand mentions is based on other websites or blogs mentioning our brand name/product in the content, without the need to prepare enough content first like guest blogging or publishing PR manuscripts. At the same time, the other party already has a certain understanding of the brand/product, and it will be easier to obtain external links.
post which mention Apple and iPhone but not link to Apple site
What are the ways to get brand mentions?
There are many ways to search for brand mentions, such as mentions of brand names and products, citations of brand whatsapp number list copyright images, citations of brand videos, citations of brand content such as large paragraphs of text, and so on. Since the external chain construction methods mentioned by the brand are divided into many different directions, we will explain them separately in the form of a series of articles.
This article describes how to find brand names, products, or other brand-related text mentions. There will be two more articles to introduce the brand copyright image, video reference and brand content, brand social media mention.
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