I see that many bloggers are competing to see who will have the most followers. Why? Does it somehow decide their popularity or what?
Social networking is often used to make money. Companies, ordinary people, and celebrities alike. Bloggers and media personalities profit from advertising. Stores use the social network to attract even more customers to their site. And some sell directly through Instagram. Many use the by instagram bot to attract an audience. And from my personal experience I can say that this method works. In a couple of months my account became popular.
Companies find customers among their subscribers. In addition, the presence in social networks provides an opportunity to gain a foothold in the market, make the brand memorable, and gain the trust of the target audience.
For the sake of all this, account owners strive to increase the number of followers on Instagram.